The Color of Going Green: New AIGA Membership Cards
Posted by Kevin O'Hara
Saturday, September 5th, 2009
aiga, business, design, sustainability | Permalink
I just got my my new AIGA membership card in the mail the other day and was excited to see the one pictured above. AIGA decided to stop sending out new cards every year and will instead issue new expiration date stickers upon renewal. This will considerably cut down on the amount of plastic they produce and is a strong commitment to sustainable design.
Aside from the fact that the cards are reducing waste, they are designed very well. The one I received is a nice magenta, but I believe that they also come in cyan and yellow. A nice tribute to CMYK and the history of the association. I’m sure they decided that it was about time designers had membership cards that were actually designed well. Thanks AIGA!
3 Responses to “The Color of Going Green: New AIGA Membership Cards”
November 19th, 2009 at 6:54 pm
I got mine too, Yellow. Its awesome. But the backside appears to have a function that I cant identify. What is the purpose of the area w/the dotted grid? It looks like its suppose to host more stickers? or something?
January 23rd, 2010 at 10:44 am
I received the cyan version … although I thoroughly respect and appreciate the green initiative, I’m not thrilled about using this card for years to come – I would have been much happier with yellow, magenta or even white.
March 23rd, 2010 at 11:32 pm
I can’t figure out what the back grid is for either…maybe I will find out when I attend an event in the future?
I also second Michelle’s sentiments, only I received the magenta and feel it’s too typically “girly” for my tastes. Not that I expected a choice–just that in the context of my female gender, magenta winds up looking like a bold pink, and I would have preferred something a little more gender-neutral if it were to stick with me for a long time.
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