Marketing Professional with more than nine years of experience working as a Copy Writer, Graphic Designer and Art Director. Demonstrated success in developing and maintaining brand standards from initial concept to the research and planning phase through the design, strategy and rollout initiatives.
Experience developing monthly integrated campaigns that include office displays, direct mail, email marketing and web ads to support strategic and sales goals from concept to pencil/marker/white board sketch through press-ready and electronic artwork and delivery. Sourcing printers, photographers, stock photography, copy writers and agencies for print and web. Prepping senior management for meetings with potential vendors and making recommendations for approval. Art Direct photo shoots for annual reports, brochures, in-house stock photography, web and direct mail. Work directly with printers to ensure color accuracy, spot varnishes and die-cuts are accurate.
Areas of Expertise
- Creative Direction and Conceptual Thinking
- Expert Level Photoshop and Design Skills
- Website Design and Development
- Copywriting, Editing and Proofing
- Email Marketing, Social Media and Surveys
- Search Engine Optimization, PPC Campaigns
- Brand Management
- Project Management
- Analytics Software and Analysis of Web Metrics
- Teamwork and Problem Solving Skills
- Exceptional Verbal and Written Skills
jellyFace Creative, LLC 2009-Present
As one half of the boutique communications and design firm, I am responsible for new client acquisition, project management and creative direction. I create personalized communications plans, identity and branding development, as well as marketing strategies that allow our clients to spread their image, grow their business and develop a loyal customer base. Projects include logo design, brochure and print collateral, website and email design, advertising, SEO and online campaigns.
Clients: Autism Social Development Services, Forever Pink, Mia Bella Salon, The Business Doctors, CrossFit Rock Solid
Bank of America, 2011-Present
Working as an integral part of the multimedia creative and digital team to develop all types of marketing pieces that generate new accounts, additional business, encourage retention and build the Bank of America brand. Obtain critical information about the objective, the offer and demographics for a targeted audience; translate pertinent information into a compelling sales message; and develop and present concepts to senior management and partners that adhere to marketing strategies.
Highlights: ATM, web and video projects for Major League Baseball, Chicago Marathon, Merrill Lynch
Senior Graphic Designer/Copy Writer
As the lead creative talent within the Sales & Marketing organization, guide the look and feel of all credit union advertising materials and electronic assets, oversee all marketing projects and manage younger graphic designers in branding, color, type and layout to maintain company standards. Control creative oversight of web, television and radio commercials, including story development, talent selection/casting, set construction, production and final edits. Work alongside printers, photographers, agencies, production houses and freelancers based on project demands.
Highlights: Courtesy Pay Opt-In Direct Mail Campaign, MasterCard Direct Mail/Web Acceptance Program, Implemented Email Marketing Program, Online Survey Tools and In-house Television Network
Adobe Creative Suite – Photoshop, Illustrator, InDesign, Dreamweaver, Flash, After Effects, Premiere
Google Analytics, AdWords, AdSense; DG Fast Channel, Carousel Tight Rope, Microsoft Office
Printing (Digital & 4-Color Process), Mailing & Fulfillment, Promotional Products, Apparel
Copywriting, SEO, SEM, Project Management, Digital and Traditional Photography, Illustration, 3D Modeling, Event Planning
Millersville University, B.A., Art
Pennsylvania State University, Undergraduate Studies