Kevin O'Hara

Awesome New LEGO Build Together Commercial

Posted by Kevin O'Hara
Sunday, December 13th, 2009
branding, commercial, television | Permalink

A Man’s Home is His Castle…

And truer words were never spoken when that home is the hands of this father & son team. The newest LEGO commercial (and possibly new campaign) aimed squarely at adult men speaks this proverbial expression loud and clear. Using a voice reminiscent of the late John Facenda (of NFL films greatness) LEGO manages to capture the ear of the casual viewer during ESPN commercial breaks and the like.  I first saw this during SportsCenter and have seen it multiple times on the guy-centric sports channel. It does the job effectively as everyone who has seen it  immediately wants to get out the bricks and build something.

The best part about this commercial is that the LEGO set they’re building isn’t a set at all. It comes purely from their imagination. How fun is that? A father and son building the wildest thing they can think of, complete with “windmill thingies” just because they can. I don’t know if LEGO is going to release any more in the “Build Together” series but I hope they do. This is the first time I can remember LEGO doing targeted television commercial ads aimed at the adults who are actually buying the product.  Brilliant, it works.

LEGO Build Together

I think this commercial is hitting the airwaves just in time for the holiday season.  And I for one am going to go out and buy some LEGO sets to build with my son. You should too!