Kevin O'Hara

All You Need is Love… and a BlackBerry – Pt. 2

Posted by Kevin O'Hara
Monday, November 9th, 2009
blackberry, branding, business, commercial, television | Permalink

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All You Need is Love

So here is another one of BlackBerry’s ‘Love What You Do’ commercials. This one is even more confusing than the last. If you remember the Rock Band version, the band practices real hard and becomes great. In this one, two wannabe fashion designers put a show together. I guess if your first show goes well, you can continue to do what you love.  But what if it’s absolutely horrible? I guess you go out and yourself get a BlackBerry.

Become a Fashionista in Five Easy Steps:

• 1. Work on stuff with friend
• 2. Fight about it
• 3. Work on it some more
• 4. Put on show
• 5. Rave Reviews to shock the fashion world.

Enter the BlackBerry ‘Love What You Do’ logo again and… scene! So, there is even less connection with technology, smartphones, BlackBerry’s, etc. than I’d like to see.  I think step 3.5 in this version is – Up and coming fashion designers run out of rare and expensive fabric they need to complete new line, use Blackberry to track down new vendor, purchase and ship in time to save the show. I still think if they didn’t have the Beatles cover song, they wouldn’t have a commercial at all.

Take a look:

More Love

The ‘Love What You Do’ campaign has several commercials, check out these others:

Rockband Love